Gopal Debnath
Staff Reporter : Kolkata, 11th. November, 2023. India – In a bid to engage with the younger, digitally-inclined consumers, Senco Gold & Diamonds, one of India’s premier jewellers, has launched an industry-first AI-driven campaign for Dhanteras and Diwali. This initiative is the result of a creative partnership with Mindshare India and the cutting-edge voice AI firm, HiVoco Content Tech Studios.
In alignment with the tradition of purchasing gold during the auspicious days of Dhanteras and Diwali, the campaign invites users to participate in a novel way. Through synthetic voice videos, users receive personalized prayers for Ma Lakshmi, crafted using their names, celebrating the traditional act of prayer and offering during this golden festival.
Complementing the prayers, personalized Golden Cards are created for each participant, capturing the essence of gifting and offering gold to temples, a practice synonymous with seeking divine blessings for prosperity from Ma Lakshmi during these celebrations.
“Senco Gold & Diamonds is at the forefront of marrying tradition with technology. We’re taking a significant leap this festive season to connect with our younger audience by personalizing their experience with innovative AI solutions,” stated Mr. Suvankar Sen, Director and CEO of Senco Gold & Diamonds.
Pritesh Chothani, CEO of HiVoco, elaborated on the transformative power of AI in marketing, “Generative AI is revolutionizing how brands like Senco Gold interact with customers. Our collaboration for this Diwali campaign epitomizes how AI can cater to the individual at scale, making meaningful moments of engagement.”
So far over 3000 customers have registered for the campaign. The team anticipates 15,000+ customers to participate in the campaign.
This novel campaign not only reflects Senco Gold & Diamonds’ commitment to innovation but also showcases the immense potential of generative AI in revolutionizing customer-brand interactions. It is a testament to how modern technology can be harnessed to provide a personalized touch to festive traditions.
About Senco Gold & Diamonds
Senco Gold & Diamonds has been a hallmark of trust and excellence in the jewellery industry, offering a diverse range of gold and diamond jewellery across India.
About HiVoco Content Tech Studios
HiVoco Content Tech Studios is an award-winning voice AI company, specializing in delivering next-generation customer engagement solutions.
