Gopal Debnath
Staff Reporter : Kolkata, 1st. January,2024- inDrive, a super mobility app headquartered in Mountain View, California, recently announced the winners of their “Driver of the Month” campaign. This was conducted across four cities in India, to encourage drivers to take more rides and earn the prestige of being crowned the Best Performing Driver!
The inDrive – Driver of the Month Contest was held in Delhi, Mumbai, Pune and Kolkata, where more than over 80K drivers participated across the Car, Auto Rickshaw & Moto category. To win, the participants had to register themselves on the contest landing page, complete eligibility criteria and take the most rides during the month.
Today the inDrive team announced the winners, with 60+ winners from Delhi NCR, 50+ winners from Mumbai, 40+ winners from Kolkata and 20+ winners from Pune.
“With the “Driver of the Month” campaign, we aimed to inspire and motivate our driver community to go the extra mile, and set new standards of excellence in ride-hailing service. We received an amazing response from our driver partners: Our driver registration grew by 330%, our active driver percentage grew by 419%, and our drivers completed 300% more rides during the campaign period!” said Avik Karmakar, GTM Manager – South Asia, inDrive.
inDrive’s “Driver of the Month” campaign’s main objectives were to: boost driver engagement and loyalty, enhance brand recognition and visibility, encourage healthy competition among drivers, strengthen the overall quality of service provided to passengers and appreciate and reward their dedicated driver community.
“We are organising a prize giving event for our winners in all four cities, Delhi, Mumbai, Pune and Kolkata. We will be presenting 9 motorcycles and 170 smartphones to our winners across different cities. This is a recognition of the dedication and hard work of our driver partners,” said Sahil Setia, Influencer Marketing Manager SA, inDrive.
About inDrive
inDrive is a global mobility and urban services platform headquartered in Mountain View, California, USA. The inDrive app has been downloaded over 200 million times, and was the second most downloaded mobility app in 2022. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance, courier delivery and employment search.
inDrive operates in over 710 cities across 48 countries. It supports local communities via its peer-to-peer payment model and community empowerment programs, which help advance education, sports, arts and sciences, gender equality and other vital initiatives.
