Gopal Debnath
Staff Reporter ; Kolkata, 2nd October, 2024: BIBA, India’s leading and homegrown fashion brand, is collaborating with the esteemed Tollywood celebrity Ritabhari Chakraborty for the upcoming Durga Puja celebrations. Adding to the festive cheer, the collaboration will see the unveiling of the much awaited Pujo collection at the Salt Lake store, Kolkata.
As the vibrant Durga Pujo beckons, it is time to dive into celebrations, dance and devotion. The new collection beautifully amalgamates fashion and traditions, replete with vibrant colours, intricate embroidery and elegant silhouettes that capture the spirit of this auspicious occasion.
Ritabhari Chakraborty, known for her prominence in the Indian television and film industry will help the women hop pandals in fashion by offering her stylish tips for both daytime rituals and lively evening celebrations. Each of the nine days of Pujo honours a different form of Goddess Durga, with specific colours symbolising the essence of each deity. The collection offers a wide variety to help one and all to shine brightly throughout the festivities in exquisite anarkali suit sets, A-line suit sets, and asymmetric suit sets.
Siddharath Bindra, Managing Director of BIBA, expressed his excitement about the collaboration in Kolkata, “We are very excited for the collaboration with renowned Bengali actor Ritabhari Chakraborty. Kolkata holds a special place in our journey and we feel privileged to be able to help every woman feel her best at this auspicious time of Durga Pujo through Ritabhari’s fashion forward tips and secrets and the stylish Pujo collection. The festive collection is perfect for adding fervour to everyone’s celebration.”
BIBA’s commitment to tapping into the Indian market secured its unique standing in the retail apparel industry. Through its thoughtfully curated stores, BIBA remains at the forefront of redefining Indian fashion, prioritising customer comfort and satisfaction while offering the finest array of fashion merchandise.
Ritabhari Chakraborty spoke on the collaboration, “I am delighted to partner with BIBA yet again, as I have enjoyed a long-standing relationship with them and is my trusted brand for every occasion without a doubt. I am looking forward to interacting with the women and adding a personal touch to their styling and dressing this festive season so that they feel their best. BIBA’s collection has everything from glamorous to casual and is a testimony to the attributes of Goddess Durga symbolising strength and beauty which is also the spirit of today’s Indian woman.”
